Whensoever God wished to humble an evil-doer, He at first exalts him, to fill him with pride. So too He humbled Balaam after exalting him, for at first Balak had sent princes of little distinction to him, whereupon God said to him, "Thou shalt not go with them." When, however, he sent many renowned princes to him, God said to Balaam, "Go with them," but this journey brought him nothing but humiliation and ruin, for he fared in accordance with the proverb, "Pride goeth before destruction, and an haughty spirit before a fall." God does this so that men might not say, "Whom hath God destroyed? Surely not that insignificant person," hence God exalts sinners before their fall. 
When Balaam approached the Moabite boundaries, he sent messengers to Balak to announce his arrival, and Balak went forth to his country's border to meet him. Pointing to the boundary lines, Balak said to Balaam: "These have been fixed since Noah's days, that no nation might push into the realm of another, but Israel set out to destroy the boundaries, as their attitude toward Sihon and Og shows, into whose kingdoms they entered."  He then greeted him with the words: "Did I not twice sent unto thee to call thee? Wherefore camest not thou unto me? Am I not able indeed to promote thee to honor?" Balak unconsciously uttered a prophecy, for in truth Balaam went hence in disgrace and dishonor, and not covered with glory, as he could not fulfil the other's wish to curse Israel.  It should now have been Balaam's duty, had he really desired to be of service to the king of Moab, to say to him, "Why dost thou attempt to do what will bring thee misfortune, and finally utter ruin?" But he spoke quite differently instead, boastfully bragging with his gift of prophecy, pointing out that he was the last prophet among the heathens. "And," continued he, "I, the last prophet among the heathens, shall thus counsel thee. The ancestor of that nation erected to God an altar upon which, thrice annually, he offered up seven oxen and seven rams; do thou, then, erect seven altars, and offer up on each seven oxens and seven rams." God laughed when he heard this counsel, saying: "Every beast of the forest is Mine, and the cattle upon a thousand hills. I know all the fowls of the mountains: and the wild beasts of the field are Mine. If I were hungry, I would not tell thee: for the world is Mine, and the fullness thereof. Will I eat the flesh of bulls, or drink the blood of goats?" 
Balak led his guest from the border-line to the interior of the land, taking pains to show him great multitudes of the people, having bazaars erected for that purpose. Pointing to these multitudes, among which there were also may children, Balak said, "Look thou, how Israel plan to destroy these multitudes of people that have done them no injury."
Balak slew for Balaam's welcome one ox and one sheep, proving the proverb, "The pious promise little and do much, the wicked promise much and do little." Balak had sent word to Balaam, saying, "I will promote thee unto very great honor;" yet when he arrived, he offered him for food only one ox and one sheep. Suppressing his rage, Balaam thought, "Is that all that he offers me! He will have to pay for this to-morrow," for he instantly determined to have him offer up many sacrifices on the following day to punish him for having treated him in so niggardly a fashion.